Meet the designer

Hi! I'm Tenley

designer, developer, coach & entrepreneur

Tenley Heleen at work
My story

Design has been my language for as long as I can remember.

I've loved to design things from a very young age. That love carried me to Boston University, where I graduated in 2002 with a Bachelor of Science in Communications and a focus on Advertising and Marketing. I spent nearly eight years in the advertising world before switching gears and stepping into education.

Then came marriage and two children — and a clear choice about the kind of mom I wanted to be. I didn't want to say goodbye every morning at a daycare door. I wanted to be fully present. So I started my own business, creating invitations, announcements, personal stationery, and holiday cards. I loved it, and I finally had the best of both worlds.

As my children grew and started school, I looked to expand. I began working as an independent contractor, designing everything from brochures and collateral to social media content, online courses, and — yes — websites. There is something truly personal about a website, and it quickly became my love. I get to share my design expertise while building something that represents a person, a company, and their brand. Today, that's my number one focus.

Let's make something lovely
Why work with me

When we work together, it's personal.

You work with me

Designer, developer, and everything in between — start to finish. No account managers, no hand-offs, no runaround.

Never cookie-cutter

Every site is built from a blank canvas to feel as considered and cared-for as the business you've built.

The details matter

I'll get to know your brand, sweat the tiny details, and make the whole process feel easy and calm.

Good to know

Frequently asked questions.

What kinds of businesses do you work with?

Small businesses, creators, coaches, and personal brands — from wellness and education to service-based and lifestyle businesses. If you pour heart into what you do, I'd love to help it shine online.

Do you build custom websites, or on platforms like Kajabi and Squarespace?

Both. I build fully custom sites from scratch, and I also design and build on platforms like Squarespace, Wix, Kajabi, and Go High Level when you'd prefer a site you can log into and manage yourself. I can also migrate an existing site from one platform to another.

I'm not very tech-savvy — can you still help me?

Absolutely. Many of my clients come to me feeling overwhelmed by the tech. I handle the technical heavy lifting, keep the process calm and clear, and walk you through anything you'll manage yourself so you feel confident, not confused.

How involved do I need to be in the process?

As involved as you'd like. I'll gather what I need up front, then take it from there and check in at key milestones. You review, we refine, and I keep things moving so it never stalls on your plate.

Do you offer support after my site launches?

Yes. Every package offers optional ongoing care for hosting help, small updates, and fixes. Prefer to make edits yourself? I'll set you up and show you how.

Where are you based, and do you work remotely?

I'm based in Naples, Florida, and work with clients everywhere. The whole process happens remotely — friendly calls, easy file sharing, and clear communication throughout.

Let's chat

Let's build something you're proud to share.

Tell me about your project and I'll reply within a day with next steps and a tailored quote.